Broker-led · Licensed in Florida · Broward · Miami-Dade · Palm Beach

Price your home
with a broker. Decide from there.

A licensed Florida broker walks you through pricing and positioning on Zoom — before you commit to list. Flat $2,995 when you do.

Broker-led pricing consultation Review strategy before you commit Flat $2,995 — only if you list
The advisory process

Pricing first. Listing second.

Strategy reviewed with a licensed broker before any commitment. Flat fee paid only when you decide to list.

1
About 5 minutes

Property details & questionnaire

Address, beds, square footage, upgrades, repairs, improvements, and timeline — all in one short form.

2
Record at your pace

Upload a 10–15 min video

A casual interior and exterior phone walkthrough, room by room. We use it to assess condition so your consultation is productive and your pricing strategy is accurate. No staging or prep — just as-is. Your video stays confidential.

3
15–30 minutes

Zoom pricing consultation

Comps, strategy, and positioning with your adviser — a consultative conversation, not a closing call.

4
On your terms

Decide whether to list

If yes, launch on the MLS within 24 hours for a flat fee.

Pricing structure

You stop overpaying
for exposure.

The listing-side commission scales with your home's price. The flat fee does not. Move the slider to see how the gap widens as home value rises — for the same MLS listing and the same professional support. Buyer-agent compensation is separate and applies no matter which brokerage you use.

Home sells for $500,000
$300K $600K $900K $1.2M $1.5M
Traditional listing-side commission $15,000 3% of sale price (negotiable)
Flat Fee Select $2,995 Flat. Fixed. Licensed broker included.
What stays with you $12,005 Equity retained at close

The listing work is the same at $400,000 and at $1,200,000 — the MLS entry, the coordination, the disclosures, the offer review. The fee for that work does not need to scale with your home's value.

The flat fee includes
Broker-led pricing strategy Full MLS exposure Video walkthrough review Contract and offer coordination Buyer-agent co-broke preserved
Why the model is structured this way

Commission math was built
for a different market.

Percentage-based commissions were designed for a market where a broker's services genuinely scaled with home value. Buyers had to be found, print ads had to be bought, and MLS access was controlled by the listing agent. A percentage of the sale made sense because the work, the risk, and the exposure all scaled together.

That market is gone. The MLS entry is the same file, the disclosures are the same documents, the contract coordination is the same professional work — whether a home is $400,000 or $1.2M. The buyer finds the listing on Zillow, Redfin, or Realtor.com regardless of which broker lists it. The parts of the process that do scale — buyer representation, showings, negotiation on the buy side — are handled by buyer agents, who are still compensated through standard co-broke in this model.

Flat Fee Select structures the fee around the work that a listing broker actually performs — not around the price of the home that work is performed on. The listing is full-service. The broker is licensed. The MLS reach is the same. What changes is the pricing model — not the profession.

What the flat fee covers

The work of an advisor.
The reach of the MLS.

Everything included. Nothing scales with your home's price.

MLS Exposure

Your listing syndicates to Zillow, Realtor.com, Redfin, and every brokerage site. Roughly 9 in 10 buyers still close through an agent or broker — the MLS is how they find you.

Zillow Showcase

Showcase listings average 60% more page views, saves, and shares, and sell for roughly 2% more than comparable listings on Zillow.

Pro Photography

Homes with professional photography get up to 118% more online views and sell up to 32% faster. It is the first impression buyers see before they ever schedule a showing.

Pricing Strategy

The first two weeks generate the most buyer interest — listings needing three or more price cuts typically close at just 88–90% of list. We price to the current market, not last quarter's comps.

Zoom Pricing Call

A focused 15–30 minute strategy session with a licensed broker. Comps, absorption, and positioning for your home — not a pitch, just the data you need to decide whether and how to list.

Ongoing Guidance

Roughly 1 in 6 contracts fall through nationally — most driven by inspection and financing issues. A broker in your corner through offers, counters, and contingencies is the difference between closing and re-listing.

Transaction Support

From accepted contract to closing table, we track deadlines, contingencies, and lender communication so nothing slips. The majority of deal fall-throughs trace back to preventable inspection issues — proactive coordination is how you get to close.

Dedicated Seller Line

A dedicated phone number routed only to your listing. Keep your personal cell off buyer searches and spam lists — stay reachable to real inquiries, then switch it off the day you close.

Value vs. cost

Three ways to sell. One obvious choice.

Traditional brokers charge up to 3% listing-side commission — roughly $15,000 on a $500K home, negotiable but rarely negotiated down meaningfully. Most "flat-fee" services are self-service — no pricing call, no negotiation help, and hidden fees at closing. Flat Fee Select is a licensed Florida broker delivering full-service support for one flat fee of $2,995 — only if you list. The buyer-agent commission is separate and applies no matter which brokerage you use.

Service area
Flat Fee Select
Other Flat-Fee Services
Traditional Brokerage
Listing on the MLS
Syndicates to all portals
Included
Beaches MLS + all major portals
Included
Often capped photos on base tier
Included
Live pricing consultation with a licensed broker
Comps, strategy, positioning
15–30 min Zoom call
Before you commit to list
Self-service
You set the price yourself
Included
Zillow Showcase + premium placement
60% more views, ~2% higher sale
Included
Not offered
~ Agent-dependent
Professional photography
First impression for every buyer
Included
$ Paid add-on
Usually $200–$500 extra
~ Agent-dependent
Not all agents provide it
Offer review and negotiation
Broker advises on every counter
Included
Every offer, inspection, and counter
You negotiate alone
Included
Transaction support through closing
Inspection, title, lender coordination
Full broker support
~ Document prep only
No broker representation
Included
Direct line to your adviser
Reach a licensed broker, not a ticket
Direct line
Call, text, or email your broker
Email / ticket
~ Agent-dependent
Dedicated listing phone number
Your personal cell stays private
Included
We field buyer and agent inquiries on your behalf
Use your own number
Your cell goes on the MLS
Broker handles inquiries
Post-NAR buyer-agent guidance
Navigating the new commission rules
Included
You decide what to offer, if anything
You figure it out
Included
What you actually pay
On a $500,000 home
$2,995 flat
Only if you decide to list. Nothing at closing.
~$5,300†
Advertised $249–$499 + 0.5%–1.25% at close
~$15,000*
Up to 3% listing-side at closing, negotiable

*Estimated traditional brokerage listing-side commission on a $500,000 home at 3% (negotiable post-NAR settlement). †Most "flat-fee" services advertise $249–$499 up front but add 0.5%–1.25% at closing on top of that — on a $500K home, the real net cost comes out to roughly $5,000–$5,800. Figures above cover the listing side only. Buyer-agent compensation is a separate, negotiated fee that applies regardless of which brokerage you use — Flat Fee Select is not saving you on the buyer-side commission, only on the listing side.

Video walkthrough

A simple phone
video. That is it.

The walkthrough is how your broker sees your home before your pricing consultation. Condition, layout, upgrades, flow — the visual context a broker needs to price accurately and position the listing well. Accurate pricing starts with actually seeing the home, not guessing from photos.

What to show
  • Interior walkthrough — room by room, top to bottom
  • Exterior and curb appeal — front, back, yard, views
  • Notable upgrades — kitchen, bath, HVAC, roof, anything recent
  • Anything worth flagging — quirks, issues, items the broker should know up front

Phone footage is fine. No professional crew, no staging, no scripts. You do not need to narrate, edit, or produce anything.

Request Consultation →
Example walkthrough (placeholder — to be replaced with Flat Fee Select original)

Start your pricing review.

Submit your details, upload a walkthrough, and review your pricing strategy with a licensed Florida broker on Zoom — before you decide whether to list.

Start my pricing review →
Takes a few minutes to get started No commitment to list Guided by a licensed Florida broker